Seeing the wood from the trees!
In my business I get to meet many business owners, from all industries and services. Whether they are IT focused, plumbers, builders, accountants or even schools - Each one has their own needs, their own pain points and their own requirements for their business. The Co nversation Last week I met with a new contact. He was the business owner and was interested in how Apptimi could help him work better. To help him in the discussion he brought along an IT contractor who "spoke my language". The conversation that followed was interesting: The IT pro started first: Q1: Doe's it have an API? Q2: Doe's it export in XML? Q3: If so what standard? Next was the Business owner Q1: Will I need to train my staff Q2: Will I need to spend more on IT integration? Q3: Will it export to Excel and Sage? The Lesson Learned What struck me (once again) was the completely different perspectives on what was required. For the developer it was all abou